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Shop Setup for Instagram Stores Checklist | Instagram Shop Setup Guide | Ecommerce Seller Tools | Digital Download

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If you’re ready to turn your Instagram presence into a fully functional shopping experience, the Shop Setup for Instagram Stores checklist is the step-by-step resource you need. Designed for creators, small businesses, and ecommerce beginners, this digital download walks you through every essential setup step—from account requirements to catalog organization—so you can launch a polished, professional Instagram shop with confidence. Easy to follow, beginner-friendly, and strategically structured, this checklist helps you avoid common setup mistakes and ensures your store is optimized for visibility, sales, and customer trust.

What’s Inside

  • Confirm your account is a Business or Creator profile and double-check that your contact info, bio, and profile image look store-ready.
  • Switch to a professional dashboard and make sure your account meets Instagram’s commerce eligibility requirements.
  • Create or connect to a Facebook Commerce Manager account where your shop’s catalog will live.
  • Set up your primary catalog in Commerce Manager and upload product details with clear photos, accurate descriptions, and reliable stock counts.
  • Assign categories to every product so Instagram can sort and display them correctly.
  • Add shipping options, return policies, business addresses, and customer service contact details in Commerce Manager.
  • Connect your Instagram account to your Commerce Manager catalog through the app’s professional dashboard.
  • Submit your account for Instagram Shopping approval and turn on notifications so you see the decision as soon as it arrives.
  • Activate Shopping features and choose the catalog you want to use.
  • Tag at least two products in a test post and verify tag placement.
  • Create Reels or Stories with product stickers and prices.
  • Curate a dedicated Shop section with organized collections.
  • Enable in-app checkout if available and set up payout information.
  • Add keyword-rich product descriptions that highlight materials, sizing, and benefits.
  • Use product variants and confirm correct syncing.
  • Test the full buying flow on both iOS and Android devices.
  • Set up automated DM responses for common questions.
  • Add product links to your bio using a link-in-bio tool.
  • Schedule weekly catalog updates to maintain accuracy.
  • Track performance in Instagram Insights and Commerce Manager.

Benefits

  • Launch your Instagram shop quickly without confusion or tech overwhelm.
  • Ensure every required step is completed correctly the first time.
  • Boost product visibility through proper catalog setup.
  • Create a smooth shopping experience that builds customer trust.
  • Save time with a clear, ready-to-use workflow.
  • Stay compliant with Instagram’s latest commerce guidelines.
  • Perfect for new sellers or seasoned creators wanting a polished shop setup.

Why This Checklist Is Different

Unlike generic Instagram guides, this checklist is built specifically for shop setup—meaning every step is tailored to ecommerce success. It cuts out unnecessary fluff, highlights the exact actions Instagram requires, and keeps everything organized so you can follow along easily. Whether you're launching your first shop or revamping an existing one, this resource gives you clarity, structure, and confidence.

Ready to Get Started?

Download the Shop Setup for Instagram Stores checklist today and launch a polished, professional Instagram shop that’s ready to convert followers into customers.
Marketing

Use our battle tested marketing materials for Shop Setup for Instagram Stores Checklist | Instagram Shop Setup Guide | Ecommerce Seller Tools | Digital Download
in your marketing campaigns and start selling right away!

Shipping & Payment

Shipping

We are proud to offer international shipping services that currently operate in over 200 countries and islands world wide. Nothing means more to us than bringing our customers great value and service. We will continue to grow to meet the needs of all our customers, delivering a service beyond all expectation anywhere in the world.

Do you ship worldwide?

Yes. We provide free shipping to over 200 countries around the world. However, there are some locations we are unable to ship to. If you happen to be located in one of those countries we will contact you.

What about customs?

We are not responsible for any custom fees once the items have shipped. By purchasing our products, you consent that one or more packages may be shipped to you and may get custom fees when they arrive to your country.

How long does shipping take?

Shipping time varies by location. These are our estimates:

Location *Estimated Shipping Time
United States 5-20 Business days
Canada, Europe 5-20 Business days
Australia, New Zealand 5-20 Business days
Central & South America 5-20 Business days
Asia 5-20 Business days
Africa 5-20 Business days
*This doesn’t include our 1-3 day processing time.

Do you provide tracking information?

Yes, you will receive an email once your order ships that contains your tracking information. If you haven’t received tracking info within 5 days, please contact us.

My tracking says “no information available at the moment”.

For some shipping companies, it takes 2-5 business days for the tracking information to update on the system. If your order was placed more than 5 business days ago and there is still no information on your tracking number, please contact us.

Will my items be sent in one package?

For logistical reasons, items in the same purchase will sometimes be sent in separate packages, even if you've specified combined shipping.

If you have any other questions, please contact us and we will do our best to help you out.

Returns

Order cancellation

All orders can be cancelled until they are shipped. If your order has been paid and you need to make a change or cancel an order, you must contact us within 12 hours. Once the packaging and shipping process has started, it can no longer be cancelled.

Refunds

Your satisfaction is our #1 priority. Therefore, you can request a refund or reshipment for ordered products if:

  • If you did not receive the product within the guaranteed time (45 days not including 1-3 day processing) you can request a refund or a reshipment.
  • If you received the wrong item you can request a refund or a reshipment.
  • If you do not want the product you’ve received you may request a refund but you must return the item at your expense and the item must be unused.

We do not issue the refund if:

  • Your order did not arrive due to factors within your control (i.e. providing the wrong shipping address)
  • Your order did not arrive due to exceptional circumstances outside of our control (i.e. not cleared by customs, delayed by a natural disaster).
  • Other exceptional circumstances outside of our control.

*You can submit refund requests within 15 days after the guaranteed period for delivery (45 days) has expired. You can do it by sending a message at support@sellvia.com

Exchanges

If for any reason you would like to exchange your product, perhaps for a different size in clothing, you must contact us first and we will guide you through the steps.

Please do not send your purchase back to us unless we authorise you to do so.

Refunds & Returns

Refunds, returns, and exchanges

In the event that your order arrives damaged in any way, please email us as soon as possible at support@sellvia.com with your order number and a photo of the item’s condition. We address these on a case-by-case basis but will try our best to work towards a satisfactory solution.

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